Services

Each year, changes in technology, buyer attitudes and market conditions make thoroughbred sales more complex. Eaton Sales’ expertise and client-focused team will help you navigate these complexities to ensure you have a successful and pleasant sales experience. Our services include:

  • Thoroughbred consignments at major U.S. auctions 
  • Consultation on program development, matings, auction purchases, and sales
  • Client assistance in the development and care of foals and yearlings
  • Selection of the most appropriate and profitable auction for each yearling, mare, or foal to be sold
  • Sale and session selection, which is critical to achieve the highest price for each horse sold at auction
  • Consistent consultation during the sales preparation process, at clients’ farms or our own
  • Radiograph and scoping interpretations
  • Preparation and distribution of marketing material
  • Communication and negotiation with prospective buyers
  • Pre-sale valuation of horses and the critical setting of reserves
11/09/16
Unrivaled Belle, winner of the 2010 Breeders' Cup Ladies Classic (gr. I), lit up the Keeneland bid board during the Nov. 9 session of the November breeding stock sale when the daughter of Unbridled’s Song was purchased for $3.8 million by Mandy Pope's Whisper Hill Farm.
11/02/16
Eaton Sales welcomes a new addition to their sales team.
09/14/16
Stunning colt and half-brother to Mucho Macho Man sells for $2 million during Keeneland's September Sale.

Results matter. At Eaton Sales, we are passionate about the Thoroughbred business, but our relentless pursuit of outstanding results for our clients, in both the sales ring and the race track, is what drives us. For years, Eaton Sales’ clients have entrusted us to sell many of the most distinguished horses in the world.

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